Product Design Intern
H-E-B Grocery Company / Summer 2021
Developed high fidelity designs for H-E-B’s Design Language System Demo Application. Responsible for user research, information architecture, interaction and visual design, and prototyping. Collaborated with designers, engineers, and stakeholders to help define product requirements and roadmap.
Head of Digital Media
British Consulate General in New York / 2017-2020
Promoted the work of the UK government across a region that includes New York, New Jersey, Pennsylvania, and Connecticut's Fairfield County. Created and implemented digital communications plans for regional UK government activities, ministerial and royal visits, human rights initiatives, cultural events, and diplomatic trade programs. Worked with British Embassy in Washington D.C. and the Foreign and Commonwealth Office headquarters in London to promote global initiatives and campaigns. Developed a unique brand guide to diversify creative direction and inform brand strategy. Managed and created all visual and written content for the Consulate’s digital channels. Designed marketing collateral including invitations, event signage, presentations, and brochures. Served as the photographer and videographer for the Consulate.
Digital Media Producer
Texas Department of Agriculture / 2014-2017
Refocused social media campaigns that resulted in 5X growth in online communities and a 95% increase in response rates. Developed and implemented weekly and monthly social media schedules to maximize agency goals. Served as the photographer and videographer for the agency. Partnered with agency departments and external vendors to ensure consistency in department's voice, messaging, and mission. Wrote copy for a broad range of mediums from social media to traditional publishing. Developed scripts for radio broadcasts and digital video projects. Led the design, development, and production of communications materials for social media and online platforms.
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