As a newly established organization, the Texas Aerospace Research and Space Economy Consortium (TARSEC) needed a visual identity that could represent its role as a unifying force within Texas’ rapidly growing aerospace and space economy.

I led the creative direction and development of a comprehensive visual toolkit designed to reflect TARSEC’s mission. The visual language draws inspiration from orbital trajectories, aerospace navigation systems, and interconnected networks, creating a flexible design system centered around motion, precision, and connectivity. Bold typography, structured layouts, and directional graphic elements reinforce the organization’s focus on innovation and technological advancement, while the clean, minimal aesthetic establishes a modern and credible presence across digital and print applications.