Fast Food U is an advocacy organization dedicated to creating healthier food environments in and around college campuses. Through education, research, and community action, the organization raises awareness of the growing influence of fast-food corporations on campus life and empowers students to advocate for healthier, more equitable food systems. The brand identity draws inspiration from educational institutions, food culture, and grassroots activism, combining bold typography, organic illustrations, and a vibrant color palette to create an approachable yet action-oriented presence.

I developed the visual identity and website for Fast Food U, translating complex research into an engaging digital experience that encourages learning and advocacy. Centered around a custom produce-filled "U" and a flexible communications system, the platform uses data-driven storytelling, campaign messaging, and accessible navigation to help students understand how food environments shape their communities. Supporting social media assets and campaign materials extend the brand across channels, helping build awareness and mobilize change both on and off campus.