The Texas Space STEM Alliance (TSSA) identity was developed around a bold, energetic visual language that connects Texas, space, STEM, and the next generation of talent. The central mark combines a group of geometric, STEM-inspired pentagons that together form a star at the center, creating a symbol that is immediately recognizable while communicating exploration, possibility, and the Lone Star State.

The system pairs high-contrast black and white with a vivid electric green and blue to give the brand a distinctly contemporary and youthful character. A recurring field of modular pentagons adds texture and movement, while bold typography and oversized messaging create a strong, accessible presence across communications.

The identity was then tested across a range of applications—from environmental posters and social media to apparel—demonstrating how the visual language can scale from institutional communications to more expressive, youth-focused touchpoints. Together, these elements position TSSA as a brand focused not simply on space, but on inspiring and building Texas’ next generation of space talent.